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In sponsored search it is critical to match ads that are relevant to a query and to accurately predict their likelihood of being clicked.
How The Paranoids, Verizon Media's security team, measure phishing test performance.
Yahoo’s native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD.
Yahoo’s native advertising marketplace (also known as Gemini native) serves billions of ad impressions daily, reaching many hundreds of millions USD in yearly revenue.
Verizon Media (VZM) native advertising is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USD in the past year.
Click-through rate (CTR) prediction is a crucial task in online display advertising.
Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising.
Predicting the click-through rate of an advertisement is a critical component of online advertising platforms.
As of today, we will only accept reports for `Social Media Account Takeovers` that contain Verizon Media accounts which have posted content within the last 365 days (from date of submission).
A decline in addressable inventory is one of the biggest challenges facing brands—but Yahoo is building solutions to predict conversions across environments where ID isn’t present.
Verizon media (VZM) native advertising serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD.
Yahoo, Inc. has announced the appointment of Jim Lanzone as its new Chief Executive Officer, effective September 27, 2021. Lanzone, a veteran technology and media executive with more than two decades of leadership experience and a deep track record of growth and innovation, will succeed Guru Gowrappan, who has been named Senior Advisor to Apollo’s private equity business.
Coming up with effective ad text is a time consuming process, andparticularly challenging for small businesses with limited advertis-ing experience.
Yahoo Gemini native advertising marketplace serves billions of impressions daily, to hundreds millions of unique users, and reaches a yearly revenue of many hundreds of millions USDs. Powering Gemini native models for predicting advertise (ad) event probabilities, such as conversions and clicks, is OFFSET - a feature enhanced collaborative-filtering (CF) based event prediction algorithm.
A good creative ad could effectively make a sale, gain new customers or loyal ambassadors and boost brand value.
Ad click-though rate prediction (pCTR) is one of the core tasks of online advertising. Driving the pCTR models of Yahoo Gemini native advertising is OffSet - a feature enhanced collaborative-filtering based event prediction algorithm.
With Yahoo Sportsbook powered by BetMGM now live in New York, users of legal age are able to click through the odds on Yahoo Sports and the Yahoo Sports app to place bets through the BetMGM platform.
AI-powered message summaries, quick actions and intuitive design make email and task management easier than ever
We study the problem of efficient online multiclass linear classification with bandit feedback, where all examples belong to one of K classes and lie in the d-dimensional Euclidean space.
The Paranoids’ bug bounty team is so excited to open up about this brand new event format. In some ways, you could say that we have been working towards this moment, this specific event, since November 2017.
Verizon Media Video SSP and Exchange sunsets – video supply has moved to Yahoo SSP and Exchange, an omnichannel platform for publishers and buyers.
AI might seem like a spooky ghost in the machine, but it’s more like a friendly phantom optimizing your campaigns! Discover how Yahoo Blueprint Performance drives results across the entire funnel and explore one of its core features, Customer Value Optimization.
Yahoo’s native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD.
Discover how Yahoo DSP identity solutions leverage advanced tech to deliver personalized, privacy-first advertising experiences across devices and platforms.
We combine our immense trove of data with tools from large-scale machine learning, statistical modeling, feedback control, and more to develop the high-performing and robust algorithms that drive impression allocation and ad serving. including machine learning, statistics, operations research, economics, mathematics, control theory, etc. Some representative areas of work are: click and conversion prediction, viewability and video completion prediction, incremental reach optimization, campaign budget spend pacing, bidding strategies, supply path optimization, app marketing optimization, and optimization and performance measurement on internet traffic with privacy-driven restricted user traceability.
New Study by Verizon Media, Magna, & IPG Media Lab Finds Interactive Ad Formats Engage Hard-to-Convince Audiences
It’s time to admit the long list of security advice the security industry espouses is real short on why anyone would want to adopt it. Our plea: stop giving impossible advice!
Leveraged By the World’s Leading Tech and Financial Services Companies; Yahoo To Remain Largest Customer and Investor
Conversion prediction plays an important role in online advertising since Cost-Per-Action (CPA) has become one of the primary campaign performance objectives in the industry.
Yahoo has a comprehensive programmatic ecosystem that ranges from demand-side platforms (DSPs) and Exchange, to supply-side platforms (SSPs).