Blog / Insights
Yahoo DSP
Yahoo Identity Solutions
Solutions for growth in a changing world
Unlock an integrated approach to identity with ID-based and ID-less solutions for a cookieless world, and beyond.
A complementary approach to identity
Yahoo Identity Solutions take a privacy-centric, integrated approach to help advertisers and publishers future-proof their business in the identity-constrained world. They consist of two components: Yahoo ConnectID, for addressable environments and Next-Gen Solutions an AI technology for non-addressable environments. Our solutions work together to maximize campaign's potential across digital environments.
Key Differentiators
Explore our on-demand Learning Academy—your hub for mastering Yahoo DSP, connecting with audiences, and achieving your goals.
1-to-1 relationships
A loyal user-base of consenting, authenticated users across Yahoo media properties and partners powers Yahoo Identity Solutions.
Interoperability
We play nice with others too. We are interoperable with 35+ major CDPs/DMPs for seamless targeting and measurement in the Yahoo DSP.
Privacy first
Consumer choice and privacy is at the core of what we do.
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