Events
POSSIBLE
April 28, 2025 — April 30, 2025
Meet the Yahoo team in Miami.
Connect with your sales rep to schedule a meeting and experience everything Yahoo has to offer. We look forward to seeing you there.
Join Us
Innovating to Impact: Shaping Consumer Value through Media, Technology, and Experience
April 30, 2025
3:00 PM - 3:30 PM ET (Upper Lobby Level • Inspiration Hall • Sparkle Ballroom)
Join a dynamic panel of industry leaders as they discuss how media, technology, and brand innovation are shaping the future of consumer value. With a focus on the evolving role of media in today’s digital landscape, the conversation will explore how brands are building trust and fostering engagement through meaningful innovations. From the "good internet" that powers everyday habits, to the essential creative tools that drive self-expression, to the innovative media and tech experiences that enhance mobility and connectivity, this discussion will cover it all.
Panel
- Heather Freeland, Chief Brand Officer, Adobe
- Shenan Reed, Global Chief Media Officer, General Motors
- Rob Wilk, Chief Revenue Officer, Yahoo
Moderator
- Jeff Greenspoon, Chief Global Client Officer & Chief Business Officer, Dentsu
VIP Academy: The Content + Commerce Revolution
April 30, 2025
12:10 PM - 12:40 PM ET (Upper Lobby Level • VIP Academy • Splash 9-10)
The marketing industry is undergoing a profound transformation as content and commerce converge to shape a more connected, data-driven future. This session dives into the seamless integration of these two forces, examining how shoppable content, retail media networks, and cross-channel strategies are redefining the path to purchase.Please note VIP Academy sessions are restricted to VIP pass holders.
Panel
- Mark Grether, SVP & General Manager, PayPal Ads
- Sarah Harms, VP, Ad Marketing and Measurement, Roku
- Jacki Kelley, Chief Client & Business Office, Interpublic Group
- Alia Lamborghini, SVP, Global Revenue, Yahoo DSP
Moderator
- Michael Kassan, Founder & CEO, 3C Ventures