Niklas Karlsson

Publications

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December 13, 2021

CDC 2021

Scalable Multi-Objective Optimization in Programmatic Advertising via Feedback Control

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May 17, 2021

KDD 2021

Efficient Deep Distribution Network for Bid Shading in First-Price Auctions

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January 24, 2021

ACC 2021

Adaptive Bid Shading Optimization of First-Price Ad Inventory

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January 24, 2021

ACC 2021

Adaptive Seasonality Estimation for Campaign Optimization in Online Advertising

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October 15, 2020

IEEE Control Systems Magazine

Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding

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January 1, 2019

American Control Conference 2019

Identification of Seasonality in Internet Traffic to Support Control of Online Advertising

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January 1, 2019

CDC - 58th IEEE Conference on Decision and Control

Adaptive Optimization and Control in Online Advertising

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