Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding

October 15, 2020

Abstract

Feedback control is critical in the scalable optimization of Internet advertising, and it is, therefore, an enabling technology. However, it is challenging to model the plant and design the controller because the plant is nonlinear, time varying, stochastic, and poorly known. A closed-loop system model easily becomes unrealistic or extremely complicated and intractable to analyze.

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Publication Type

Paper

Conference / Journal Name

IEEE Control Systems Magazine

Authors

Niklas Karlsson

BibTeX


@inproceedings{
    author = {},
    title = {‌Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding‌},
    booktitle = {Proceedings of IEEE Control Systems Magazine‌},
    year = {‌2020‌}
}