Adaptive Optimization and Control in Online Advertising

January 1, 2019

Abstract

Optimization in online advertising typically involves feedback control as a critical component. Here we propose a control system that maximizes the return on investment (ROI) for an advertiser and paces the budget delivery. It consists of an integral controller with periodic feedforward compensation of the set-point and persistent excitation. We derive stability conditions for the controller.

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Publication Type

Paper

Conference / Journal Name

CDC - 58th IEEE Conference on Decision and Control

Authors

Niklas Karlsson

BibTeX


@inproceedings{
    author = {},
    title = {‌Adaptive Optimization and Control in Online Advertising‌},
    booktitle = {Proceedings of CDC - 58th IEEE Conference on Decision and Control‌},
    year = {‌2019‌}
}