Creative | Demand Side Platform

Tech + people = Better creative

We combine innovative tech with a world-class creative team to develop impactful advertising that drives action.

Omnichannel creatives that make an impact

We offer the creative tools, features and technical expertise to scale your story across every channel. Push the creative boundaries with innovative formats that are more precise and personalized for better performance.

Of advertisers agree that the quality of creative can positively impact performance.¹

¹ Advertiser Perceptions, Advertiser Omnibus, July 2022.

Of consumers believe that brands using new technologies in storytelling are more innovative.²

² Yahoo, Immersive Content Formats, April 2020.

Total eye-catching creative builds by Yahoo Creative in 2021.³

³ Yahoo, Internal data, 2022.

Howdy, creative partner

Along with our self-serve creative tools, our in-house team of experts can take creatives to the next level. Yahoo Creative is your full-service creative partner that works hand in hand with your agencies to push what’s possible with creative.

Yahoo Creative

Dynamic Creative

Our sustainable Dynamic Creative solution is built for the ID-less future, enabling you to dynamically generate personalized creatives and optimize them using real-time, exclusive data.

Interactive ads

From interscroller ads to QR codes, we can help you activate ads that grab attention and incite customers to take action. Put the interactive effect to work for you.

Omnichannel formats

Tap into comprehensive ad formats and omnichannel know-how to activate ad experiences optimized for everything from mobile to DOOH to ATV, all from a single platform.