DSP Platform
Your campaigns,
built to perform.
Yahoo DSP is designed to adapt to your needs, offering both ready-to-use solutions and fully customizable tools. Whether you need off-the-shelf options or bespoke builds, we partner with you to create campaigns that deliver exceptional results.
Plan
It all starts with people
Get to know your audiences better than ever with our people-centric planning tools. Tap into exclusive consent-based Yahoo data to truly understand your consumer across commerce, travel, content, and more. Because better knowledge leads to better performance.
Cross-screen planner
Discover the overlap between linear TV and CTV users and the incremental reach opportunity. Understand all TV screens all the time.
DOOH planner
Find the right screens to reach your audience, using filters such as location, screen type, SSP, and more. Your consumers are out there, you should be too.
Omniscope for planning
Get complete supply path transparency and actionable insights on avails, CPM pricing, targeting, and more. It’s our version of a crystal ball.
Audience insights
Our people-based tool helps you visualize and compare insights across geos, segments, behaviors and demographics. Better vision leads to a better return on reach.
Target
Smart ad targeting. Made simple.
Our curated audience segments are built using proprietary data, making it easy to target by behavior, interests, life stage, search, and many other categories. You set the rules, we’ll find your best customers.
Audience builder
Build people-based or contextual data segments from unique Yahoo assets, third-party data and your first-party data. Mix and match data to ensure you’re targeting or re-engaging the right audience. Better audiences. Better performance.
Standard audiences
We offer over 450 highly scaled and accurate audience segments based on anonymized content consumption and interests data generated across Yahoo properties. There’s nothing standard about this feature.
Custom audiences
Our proprietary consented data offers an abundance of robust targeting options. From audiences that maximize reach like lookalike modeling, to getting specific with demographic audiences, whatever your objective, we can help you find the right people.
Predictive audiences
Predictive audiences leverage deep learning to analyze over a million attributes in an audience seed and categorize users according to their probability to convert. This helps you hit more lower-funnel, performance-based KPIs. And look forward to a brighter future.
Create
Omnichannel creatives that make an impact
We offer the creative tools, features and technical expertise to scale your story across every channel. Push the creative boundaries with innovative formats that are more precise and personalized for better performance.
Dynamic creative
Our sustainable Dynamic Creative solution is built for the ID-less future, enabling you to dynamically generate personalized creatives and optimize them using real-time, exclusive data.
Interactive ads
From interscroller ads to QR codes, we can help you activate ads that grab attention and incite customers to take action. Put the interactive effect to work for you.
Omnichannel formats
Tap into comprehensive ad formats and omnichannel know-how to activate ad experiences optimized for everything from mobile to DOOH to ATV, all from a single platform.
Contact Us
Let’s connect
Work with Yahoo DSP to unlock scalable, tailored solutions that build meaningful audience connections and deliver outstanding performance.
Start the Conversation
Curate
Performance-driven partnerships
Access premium inventory through Yahoo O&O and high-quality third-party supply partnerships at scale.
Supply Partners
From marketing intelligence to technology solutions, our Marketing Partner network offers you the tools you need to take your campaign performance to the next level.
Optimize
Tap into decades of ML-powered ad optimization
Machine learning is the backbone of our performance-centric platform. Our machine learning tech, AdLearn, optimizes every major component of your campaign – from budget and delivery management to supply optimization, targeting and, ultimately, ROI.
Omniscope
Omniscope can be used to optimize or plan impressions mid-campaign by comparing how changing targeting parameters can affect scale, Predicted Achieve spend and Predicted Winnable impressions.
Alerts and notifications
Don’t be left in the dark. Get alerts or recommendations about your lines and creatives directly in the DSP. Know which lines aren’t spending, where you can take on additional budget, how to improve bidding strategy and performance, and more.
Bidding report
The Bidding Report lets you compare your campaign performance against available supply so you can make strategic decisions about bidding and budgeting
Inventory prioritization
Easily funnel spend to preferred deals and exchanges in your desired order. All you have to do is define them in a hierarchy of buckets that spend in a waterfall-like fashion based on budgets and performance. Inventory prioritization ensures performance is maintained while prioritizing your choice of inventory.
Measure
Connect the dots with identity
Connect consumer touchpoints to outcomes with our proprietary identity solutions. We use robust, deterministic data from one-to-one consumer relationships to provide accurate, deduplicated results across any channel – no cookie needed. Welcome to results as powerful as your audiences.
In-flight sales analysis
Yahoo In-Flight Sales Analysis works with leading data providers to tie your campaigns to actions that matter most: online and in-store sales in near real time. Find the best audience, adjust creative and change supply targeting across any channel while campaigns are in flight.
Path to conversion
Go beyond last-touch measurement strategies to finally see the entire customer journey. This report shows you the sequence of ads that drove the most efficiency based on converters and reach so that you can make better decisions.
Trust and verification
Our digital ad fraud avoidance solution, TalonPro is always on to protect your business. You’re also welcome to work with a third-party provider to verify that your campaigns align with your unique values and brand standards.
Third-party measurement
We collaborate with leading measurement partners to offer upper-funnel solutions like brand lift, reach and frequency, along with lower-funnel solutions like sales lift, store visits, and everything in between.
