Yahoo DSP
Commerce
Why Yahoo commerce
Greater reach and targeting
Get an accurate, holistic view of shoppers built on first-party data from millions of interactions across content, search, mail, and more.
Data-driven targeting
Deliver shoppers content they care about with personalized, relevant and reliable targeting, backed by Yahoo unique users.
Say hello to efficiency
Go deep on campaign performance with smart measurement tools, audience insights and data-driven targeting.
Seven trends changing how we shop
Explore the new technologies reshaping how we shop, from 3D catalogs to AR try-ons.
Learn MoreA 360 View of your Shoppers
The next-level evolution of our AI engine, Yahoo Blueprint Performance, unlocks an enhanced, cutting-edge AI model and advanced AI-powered features that deliver greater efficiency and superior performance while maintaining transparency.
DSP Channels
An omnichannel advantage across every screen
Manage campaigns across a variety of channels, reaching your ideal audiences, anywhere, anytime.
Connected TV (CTV)
Get the big picture on audiences watching big and little screens everywhere.
Native Ads
Deliver experiences that are intentional, useful and relevant in environments people trust.
Audio
Break through the noise and be heard loud and clear by engaged listeners.
Digital-Out-of-Home
Put your brand in the spotlight whenever your audiences are out and about.
Display
Unlock unprecedented scale across premium supply.
