DSP Channels
Reach your people, anywhere and everywhere.
Yahoo omnichannel solutions help you connect with your audiences wherever they are—on their biggest screens at home, their devices on the go, or even while they’re out in the world. From CTV to digital out-of-home, audio to native ads, we’ve got every channel covered.
Video & Unified TV
Maximize your TV investments
In the converging worlds of CTV and linear, it's all just 'TV' to the consumer. Marketers need strategies that account for both digital and linear platforms to maximize audience reach and their investment.
Differentiated data
Harness the advantages of our industry-leading blended dataset, powered by both ACR and set-top box data providers like VideoAmp, to connect with your target audiences in more meaningful ways.
Massive reach
Reach 108 million households across nearly every major CTV platform and tap into the largest direct-access footprint of premium TV publishers via Yahoo Backstage.
Real outcomes
We help advertisers optimize reach and frequency holistically to enhance the impact of every dollar, ensuring optimal ad delivery that exceeds your campaign objectives.
Contact Us
Let’s connect
Work with Yahoo DSP to unlock scalable, tailored solutions that build meaningful audience connections and deliver outstanding performance.
Start the Conversation
Native Ads
A better ad experience
In the attention economy, immersive content rules the day. That’s what you get with native advertising from the Yahoo DSP with audiences across scaled and exclusive ad placements.
High-impact ads
Integrate into trusted, premium native environments to align your brand with quality content.
Immersive formats
Deliver high-impact value across the path to purchase. Formats include full-screen video that drives awareness to dynamic product ads that incite users to act.
Full-funnel performance
Our machine learning-backed platform and exclusive data help you reach your goals – from raising brand awareness to increasing online sales.
Audio
Taking audio to a new level
Break through the noise and make a one-to-one connection with engaged listeners with our programmatic audio solutions.
Premium inventory
Access partners like Spotify, SoundCloud and iHeartRadio, or integrate into O&O podcasts from TechCrunch, Yahoo Sports, and more. That sound you hear is performance.
Streamlined management
Centrally plan, buy and manage audio campaigns in one interface with our DSP, and use our proprietary insight tools to understand how audio impacts your media campaign.
Robust targeting
Layer our first-party data targeting from mail, purchase receipts, search, and more, create lookalike and predictive audiences or upload your own. It’s the easy way to get in the heads of the right audiences.
Digital-Out-of-Home
Put your brand in the spotlight
From Times Square billboards to gas stations in Wyoming, reach your audience wherever they are with our programmatic DOOH solution, fueled by proprietary audience insights.
Unmatched
scale
With global scale, 100% reach of programmatically-available DOOH inventory in the U.S. and premium partnerships, we help you reach your audience everywhere they go.
Omnichannel management
Effortlessly manage your omnichannel campaigns within a single platform to build holistic cross-device brand experience. It’s performance made simple.
Supercharged targeting
Persistent identity anchored in exclusive opt-in data gives you more accurate DOOH targeting, planning and reporting on on-the-go consumers.
Display
Premium scale that performs
A go-to channel that performs—leverage a comprehensive solution for display, with access to premium publishers, unique, differentiated solutions and ads that truly outperform.
Unprecedented reach and scale
Tap into extensive reach to achieve the scale needed across devices, making it easier to connect with high-value audiences effectively.
Data-driven performance
Access to first-party data and advanced machine-learning algorithms enables precise targeting and optimization.
Supply access you’ll love
Access to your preferred premium publishers, enhancing the effectiveness and transparency of your campaigns.
