Yahoo DSP
Yahoo Backstage
Quality supply
Direct access to curated inventory of trusted, MFA-free publishers.
Effortless control
Targetable and transparent supply source in the DSP. Power is in the hands of our buyers to make their own supply choices.
Optimal efficiency
Minimize carbon footprint and reduce tech tax, by directly bidding on publishers and eliminating a supply chain hop.
Yahoo DSP has gone direct
We evolved our supply strategy to better meet industry’s needs. Here’s why.
See AnnouncementDSP Channels
An omnichannel advantage across every screen
Manage campaigns across a variety of channels, reaching your ideal audiences, anywhere, anytime.
Connected TV (CTV)
Get the big picture on audiences watching big and little screens everywhere.
Native Ads
Deliver experiences that are intentional, useful and relevant in environments people trust.
Audio
Break through the noise and be heard loud and clear by engaged listeners.
Digital Out-of-Home
Put your brand in the spotlight whenever your audiences are out and about.
Display
Unlock unprecedented scale across premium supply.
