September 16, 2024

Yahoo Finance Brings Financial Creators to its Growing Talent Roster

Renowned creators and influential voices join Yahoo Finance to develop personalized and actionable content that can make financial decision making easier

Note: Verizon Media is now known as Yahoo.

Today, Yahoo Finance announces partnerships with eight leading financial creators and influential voices from across social media and the world of finance, to join its growing talent roster, to introduce their unique points-of-view that make financial topics more engaging, accessible, actionable, and personalized. These individuals are renowned for their expert insights, and with finance being highly personal to each person’s background and own lived experiences, they can authentically address financial issues across a range of communities. Yahoo Finance has long been the trusted guide to financial information, and partnering with these creators aims to open up opportunities to provide more people with access to useful content and tools in a way that is most relevant to them. 

The first group joining Yahoo Finance include Shareef (Ross Mac) McDonald, David Auten and John Schneider (The Debt Free Guys), Tiffany Aliche (The Budgetnista), Robert “Bob” Powell (Retirement Daily), Kenny Polcari, and Patrick Murphy & Dan Kunze.

In partnership with Yahoo Finance, the creators will be developing content that lives across myriad platforms and formats, from all-new podcast series that dive deep into their respective areas of expertise to quick ‘explainer’ videos that break down complex financial concepts for social media and the web, to appearing as regular contributors across shows on Yahoo Finance, the marquee broadcast content that airs daily via streaming, CTV, digital and more. 

Today, Yahoo Finance is number one in reach with C-suite executives, financial advisors, and high-net-worth investors, but we have a unique opportunity to grow our audience further by meeting more investors where they are with voices that match their needs and interests. We’re partnering with individuals who have made powerful, authentic connections with their communities. We’re excited to give them another platform to share and introduce those communities to the content and tools that Yahoo Finance offers.

–Tapan Bhat, President & General Manager of Yahoo Finance

Half of U.S. adults are looking to social media for their news¹, which is outsized for Gen Z, who are heavily influenced by social media, particularly for investment choices², and often follow creators that speak to them more personally. With a growing interest in personal finance and investing among the next generation - 73 percent of Gen Z already own and trade stocks³ - these experts can help make financial information more accessible and personalized for investors of today and tomorrow. 

I've been dedicated to making life-changing financial education accessible to women worldwide and what's missing from the financial space right now is talking about money from a hopeful perspective. For anyone who has been struggling with their personal finances and are feeling discouraged about their journey, I don't just want to give them help, I want to give them hope.

–Tiffany Aliche (The Budgetnista), on her new Yahoo Finance show, Money Glow Up

With a strong history of creating programs that resonate with people right where they are, Yahoo Finance is the perfect partner to help us share the financial journeys of LGBTQ+ celebrities, business leaders, and change agents. Together, we aim to inspire more people in the LGBTQ+ community—and anyone who feels overlooked by traditional financial services—to engage in conversations about personal finance, from the kitchen table to the brunch table.

–John Schneider and David Auten (The Debt Free Guys), on their new Yahoo Finance show,
Living Not So Fabulously

With Yahoo Finance, we’re aiming to guide the veteran community — who are often overlooked in the financial landscape – with personal finance and financial literacy resources, while also raising awareness of veterans’ role as civic assets who have repeatedly excelled in business, entrepreneurship, sports, and entertainment.

–Patrick Murphy & Dan Kunze

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Joining Yahoo Finance:

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‍‍Tiffany Aliche (@thebudgetnista): Tiffany Aliche lives and breathes financial education, focusing on making an impact and guiding her community of more than 2.5 million followers to do better with money. Launching September 19, her upcoming series Money Glow Up creates a safe space to discuss finance and challenges the common money mantras that dictate financial habits like ‘spend money to make money’, ‘don’t live beyond your means’, and 'debt is bad!’

‍The Debt Free Guys (@debtfreeguys): Husbands David and John have built an engaged audience from addressing money concerns specific to the LGBTQIA+ community. Their new series, Living Not So Fabulously, brings stories of financial struggles from all walks of life, with tips to help viewers become more grounded with their money. 

‍Ross Mac (@imrossmac): Shareef (Ross Mac) McDonald, is a former Wall Street analyst who shares the fundamental understanding of financial literacy for urban communities. His new series on Yahoo Finance, Financial Freestyle, empowers audiences with actionable insights and expert advice on what it takes to build a lasting financial footprint.

‍Kenny Polcari (@KennyPolcari): Kenny Polcari is the Chief Market Strategist at SlateStone Wealth. As a former member of the New York Stock Exchange (NYSE) since 1985, he brings over thirty years of executive management experience in institutional equities and wealth management and twenty-five years of stewardship in industry advocacy.

‍Patrick Murphy & Dan Kunze (@patrickmurphypa): Both financial ambassadors to the veteran community, Patrick Murphy is the nation’s first Iraq War Veteran elected to Congress, who authored groundbreaking legislation like the 21st Century GI Bill, and the Repeal of Don’t Ask, Don’t Tell, while Dan Kunze is a leading voice in developing enterprise strategy and policy, talent management, and policy efforts that support our future workforce and warfighting demands.

‍Bob Powell (@retirementdaily): Robert “Bob” Powell, a CFP and RMA, has built a loyal following thanks to his ability to break down the most difficult topics for those in, nearing or planning for retirement in an easy-to-understand way. His new podcast series, Decoding Retirement, helps viewers stay active and informed, reacting now to relax later. 

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About Yahoo
‍Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

‍Contact: 
‍press@yahooinc.com

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1 https://www.pewresearch.org/journalism/fact-sheet/news-platform-fact-sheet/
‍2 https://www.lexisnexis.com/community/insights/professional/b/industry-insights/posts/gen-z-investing-habits?srsltid=AfmBOoplxPy2g98f3vVBui7lWP_8qXLkb7Sp22tsyEu2PsXZyX-L3Hlw
‍3 https://finance.yahoo.com/news/endangering-gen-z-ability-invest-140012441.html

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