Yahoo DSP to Adopt IAB Tech Lab's Standardized Data Transparency Labels

New York, NY – January 28, 2025 – Yahoo DSP today announced it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardized Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data providers with detailed, standardized information about audience segments. This represents a significant step forward in enhancing transparency and trust in the digital advertising ecosystem.

By integrating IAB Tech Lab's Data Transparency Labels, Yahoo DSP empowers advertisers with clear insights into the origin, recency, and segmentation criteria of data segments used for campaigns. This allows for better decision-making, increased campaign performance, and greater accountability across the data supply chain.

"Transparency is critical to reinforce trust and drive better outcomes for advertisers," said Giovanni Gardelli, Vice President of DSP Data Products at Yahoo. "Our adoption of IAB Tech Lab's Data Transparency Labels reflects our commitment to delivering the highest level of clarity and quality to Yahoo DSP partners. We are proud to lead the industry in this transformative initiative."

IAB Tech Lab developed these labels to address the growing demand for consistent and reliable data transparency across the industry. The labels provide essential information about audience segments in a standardized way, ensuring advertisers can make informed decisions.

"Yahoo DSP becoming the first major platform to implement the Data Transparency Labels is a practical step forward for the industry," said Anthony Katsur, CEO of IAB Tech Lab. "It’s a clear move toward better accountability and trust in data-driven advertising, and it sets a straightforward example for others to follow."

The Yahoo DSP integration of the Data Transparency Labels builds upon recent curation efforts, including new supply intelligence partnerships, and is a part of a broader strategy to advance innovation, foster transparency, and ensure superior performance for advertisers worldwide. Marketers understand curation efforts extend beyond supply, and this is a way to facilitate that for data, as well. The IAB labels will be accessible directly within the Yahoo DSP interface in early 2025. 

For more information, visit https://www.yahooinc.com/yahoo-dsp.

‍About Yahoo 
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