Introducing Yahoo for Creators: A New Publishing Platform, Launching in Beta

As the news landscape evolves, the role of creators is more important than ever as brands and media companies find new ways to partner and build deeper relationships. Creators continue to grow as a leading source of information and content and the creator economy only shows signs of upward momentum. 

Today, Yahoo announces the beta launch of Yahoo for Creators, a new program giving writers an all-in-one platform to publish, monetize, connect and grow their businesses, by sharing stories to the Yahoo News network of *more than 185 million monthly U.S. visitors. In addition to elevating vetted and established creators, the stories they share will allow Yahoo News to expand into new content categories presented in a fresh format. The program is designed to provide more trusted, quality content that further enhances the experience for Yahoo News readers, broadening into more lifestyle topics such as fitness, travel, home, DIY, style and more. With a new suite of tools, creators can grow their brands, audiences and revenue, and readers can more easily access the content they want to see from even more of the voices they want to hear from - credible, thought-leading, content creators. All content will be held to Yahoo’s content guidelines and standards.‍

"We are excited to bring a diverse collection of creator voices to Yahoo News. Yahoo for Creators allows us to bring our readers more of the authentic and accessible content they crave, building on our already-expansive content library to help guide our readers to not just the news of the day, but more of the lifestyle content they love. At the same time, we're opening up opportunities for creators to reach new audiences and grow their businesses. We're looking forward to this period in beta to learn and evolve so we can deliver the best experience for both creators and for our readers," said Kat Downs Mulder, SVP and GM of Yahoo News.

Building a personal brand can be time-consuming and can come with a financial burden for those looking to grow their businesses and following. Yahoo for Creators will aim to address some of the challenges and pain points many creators face today by streamlining more of what they need to build their unique businesses:

• Simple Tools - Creators can leverage easy-to-use, accessible tools to publish content and track the performance of a story they’ve created.
• Ability to Gain Visibility and Grow an Audience - Creators can access incredible scale with the opportunity to reach the 185+ million monthly U.S. visitors across the Yahoo News network.
• Showcase Work and Monetize - Yahoo for Creators is a transparent and reliable way for creators to earn, with a 50/50 ad revenue share, and opportunities for affiliate revenue.

"Yahoo for Creators offers an opportunity to reach a broad audience of people with my work. Long-form writing is actually how I got started, and I’m so excited to be able to bring back that format to share more of my personal stories in addition to my more creative work and love of DIY." - Amber Kemp-Gerstel of Damask Love‍

"Yahoo has one of the strongest platforms for written work, which is my specialty, so it made perfect sense to join Yahoo For Creators as a founding member. As a journalist, an independent publisher, and creator, having my work available to readers among all the established titles is a dream." - Raziq Rauf of Running Sucks‍

"We love sharing our stories and travel tips with the world. Yahoo for Creators not only gives us a platform to share it, but it helps us connect with a wide reaching audience." - Brent Hartinger and Michael Jensen of Brent and Michael Are Going Places.

Yahoo for Creators will launch in beta today as an invite-only platform with a small group of creators. Upon launch, which is planned for later this year, creators will be able to apply to join.

For details and to learn more about Yahoo for Creators, while in beta, go to yahooforcreators.com. 

_{*Source: Comscore Media Metrix ® Multi-Platform, News/Information category, TDP Total Unique Visitors/Viewers inclusive of Social Incremental, January 2024, U.S.}

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Contact: press@yahooinc.com