Yahoo Creative Studios brings the rainforest to life for Dare Iced Coffee

Dare Iced Coffee has become Rainforest Alliance Certified and is celebrating with a new augmented reality (AR) campaign created by Yahoo Creative Studios. 

Dare, the #1 ready-to-drink iced coffee brand in Australia, has been independently certified to the Rainforest Alliance Sustainable Agriculture Standard.* To celebrate, Dare has engaged the Yahoo Creative Studios team to share the natural beauty of the rainforest in an AR campaign.

By simply scanning an on-pack QR code, iced coffee drinkers are transported into a virtual rainforest, enabling them to interact with an animated frog and Rainforest Alliance logo, and become immersed in the sounds of the rainforest.

Potential customers can engage in the activation, too, via an above the line media and influencer campaign, the Yahoo Native platform and across digital out-of-home.  

Zoe Cocker, Head of Innovation and Yahoo Creative Studios, comments, “Yahoo is proud to partner with a business supporting ethical sourcing and sustainable initiatives. 

“This campaign highlights a larger trend of increased demand for immersive activations. The physical and digital worlds are blending as our lives become more integrated with technology. These types of hybrid consumer experiences that Yahoo creates are crucial for brands to engage with their existing and potential fans in an attention-cutting, seamless way.”

Dare Iced Coffee bottles featuring the on-pack promotion will be in stores from October 28.