Financial Times
Yahoo plots return to public markets
Adweek
Yahoo's SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP
Variety
Yahoo Recruits ESPN Veteran Ryan Spoon as President of Yahoo Sports
Adweek
Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
Advanced Television
Yahoo partners with Samba TV
Adweek
Chance the Rapper Headlines Yahoo's NewFront
Broadcasting and Cable
Buyers Cite Advanced Advertising Challenges In Survey From Yahoo
Retail Touch Points
Yahoo’s New Partnership will Enable Shoppable Retail Ads
Ad Age
Quality Creative Can Boost Display and Desktop Ad Performance
The Streamable
Survey: Unnatural Ad Breaks, Commercial Repetition Have Most Negative Impact on Streaming Viewers
MediaPost
Toyota Partners With Yahoo For Crown AR Effort
Adweek
Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying
AdExchanger
With Digital And Linear Convergence, Advanced TV Will Soar In 2023
Ad Age
Yahoo Takes Minority Stake in Taboola a Part of Ad Deal
MediaPost
Cookieless: Yahoo Identity Solution Adds Partners
MediaPost
Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Insider
Lowe’s taps Yahoo as latest retail media network partner
The Drum
Yahoo and DirecTV forge linear and digital TV data with set-top boxes
The Drum
Shrinking addressable supply a ‘challenge’ for CTV, Yahoo ad data lead warns
MediaPost
Away Co-Founder Joins Yahoo Board
Adweek
Comscore and Yahoo's CTV Partnership Makes Streaming Ad Campaigns Brand Safe
The Drum
Top Takeaways from the Croisette at Cannes Lions 2022
VideoWeek
How Yahoo is Diversifying its Post-Pandemic Offering
Beet.TV
Partnership With DIRECTV Broadens Addressable TV Ad Reach: Yahoo’s Ivan Markman
The Drum
DIRECTV-Yahoo Adtech Partnership Addresses Fragmented Digital Video Landscape
Ad Age
Yahoo Brings Its Ad-ID To Salesforce In Latest Post Cookie Solution For Brands
AdExchanger
Political Campaigns Win With CTV – But Keep These 3 Things In Mind For The Midterms
Wall Street Journal
Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens
MediaPost
Yahoo Exclusively Supports Rollout of Marriott Media Network to Help Brands Reach Travelers
Advertising Week
Upfront Season: 5 TV Advertising Trends Have Emerged
