Beet TV Santa Monica
Measurement, addressability and audience fragmentation’s impact on the TV landscape were hot topics at last year’s Beet Retreat put on by Beet.TV. Beau Ordemann, Head of Advanced TV, Yahoo, shares how our commitment to tools for locating strategic audience segments helps enable you to reach incremental audiences and makes buyers more equipped to optimize every dollar.
Measurement, addressability and audience fragmentation’s impact on the TV landscape were hot topics at last year’s Beet Retreat put on by Beet.TV. Beau Ordemann, Head of Advanced TV, Yahoo, shares how our commitment to tools for locating strategic audience segments helps enable you to reach incremental audiences and makes buyers more equipped to optimize every dollar.